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Client:<\/strong> Barilla<\/p>\n Project:<\/strong> \u201cWhat (type of pasta) are you made of?\u201d<\/p>\n Product:<\/strong> Photoreportage<\/p>\n Description:<\/strong><\/p>\n For years, Barilla<\/a><\/strong> has been committed to promoting culture and art through projects like \u201cWhat (kind of pasta) are you made of?\u201d<\/strong>, developed under the creative direction of Vicky Gitto (of the communication agency Young & Rubicam Group<\/a><\/strong>) and coordinated by Wanda Perrone Capano, photographer and teacher at IIF.<\/p>\n Istituto Italiano di Fotografia was excited to welcome Barilla\u2019s proposal. Thanks to its experience in training young talents, IIF found a common denominator with the great company: the attention to everyday routines and to the acts that create them, the modernity taking into consideration traditions and \u201ccustomization\u201d as a way of working.<\/p>\n